Optelligence
Exstonet - Desktop overview
Optelligence is a specialist Search Engine Marketing agency dedicated to delivering high volumes of sales or leads at the lowest cost. We marry advanced Pay-Per-Click ad placement technologies with Search Engine Marketing best practice.
In short our clients outsource their Search Engine Marketing campaigns to us, losing all the hassle of managing thousands of keywords and creative copy, but retaining the control they want. Our trained team of Optellimizers focus our clients' campaigns on driving traffic volumes up and conversion costs down.
The success of your Pay-Per-Click campaigns requires in-depth research and insight. At Optelligence we've translated our expertise in direct marketing, data mining and analysis to employ a research and action based methodology for PPC management strategy.
Optelligence integrates disparate search data from its customers, the major search engines, Neilson and Hitwise, and transforms it into actionable business intelligence and metrics. This includes in-depth competitive analysis and monitoring, reach and impression data specific to search, and metrics for measuring web sites' visibility on search engines and directories.
Conversion Analysis is obviously a key part of the planning and optimisation of any search campaign. Here at Optelligence we take it a stage further - matching your data against third party information to determine the who, when and where of converted visitors. Thus enabling us to track and target a large level of variables in our campaigns - eg, (i) the variance in search phrases used in different stages of the sales cycle and, (ii) the demographics of prospects. MORE »
PPC campaign management is a complex 24/7 365 business which requires a diverse and highly skilled set of technicians. The 'set it and forget it' approach taken by many will never deliver the best results. Well run campaigns require in-depth planning, accurate analysis, and ongoing micro-management.
To achieve this we employ the brightest analysts, copywriters and direct marketers and use the latest technology. This allows us to supervise the hundreds of thousands of variables that can make up a campaign. The rule based bid management and ROI analysis tools we use facilitate continual and intelligently optimised campaigns and deliver the best results. MORE »
Optelligence's trusted feeds and paid inclusion program insures rapid deep indexing and search placement of all your site content, including complex dynamic sites such as Broadvision. Our automated XML feed creation and submission tools crawl your entire website gathering actual product data from each page and not just the meta tags. Having automatically created the virtual blueprint our experts manually optimise the feeds according to key sales parameters including price, product, brand, description, category etc. Automatic refreshing technology ensures dynamic content is continuously up to date including pricing and availability. MORE »
Thanks to our relationship with Impaqt Inc, we can also offer world class organic optimisation services. MORE »
For more information please call us now 020 7399 9911.