BidWise™ - Bid management tool
Optelligence Services: Pay per click management
PPC campaign management is a complex 24/7 365 business which requires a diverse and highly skilled set of technicians. The 'set it and forget it' approach taken by many will never deliver the best results, nor will reliance on automated technology. Well run campaigns require in-depth planning, accurate analysis, and ongoing human micro-management. This is a small taste of our method:
Process
- Tracking: The very first thing we do is implement a conversion tracking solution; if you are paying for a CPC ad you need to know whether it is money well spent. Knowing which ads generated which behaviour on your site will allow us to fine tune the campaign as we progress.
- Good copy: Next we write you snappy, relevant, copy for each of your keywords. Good copy = high, and properly qualified, click throughs. Everything is written by experienced copywriters.
- PPC Ad submissions: Using our proprietary technology, we will manage the bids on your behalf - according to the rules of our agreed campaign plan.
- PPC Daily monitoring: PPC advertising is extremely dynamic, and therefore needs very close supervision. Our bid management technology generates information on conversion rates, ROI, ROAS (return on advertising spend), and copy effectiveness. This data allows us to continuously set and adjust bid amounts, copy, keywords, and automated rules to deliver the highest ROI possible. We also make assessments based on your competitors' behaviour, and we apply this to your advantage.
- Campaign Reviews: Every two weeks we give you a detailed compilation of the activities associated with your campaign. This includes click-through updates, keyword reports, conversions per keyword, etc. Every month we will additionally analyse the post-click behaviour, to see whether the campaign is achieving the goals established in the analysis phase.
People & Technology
Optelligence believes that the best PPC campaigns can only be executed with human involvement - bid management tools are only as good as the person programming them. That being said large campaigns with thousands or even hundreds of thousands of keywords are unmanageable without some form of software. That's why with an Optelligence campaign we strike a simple balance - using advanced bid management tools to perform the analysis and monitoring (i.e. much of the repetitive legwork), but using humans to devise the campaign strategy, write copy, implement and optimise the campaign. When your advertising budget is at stake, you need to be confident that every pound is working hard to deliver the best possible ROI.
For more information please call us now on 020 7399 9911.
