Optelligence
Why search
Search engine traffic yields conversions rates up to 6 times greater than more traditional online ad formats.
Brand recall for companies featured in Search Engines is up to 3 times higher than companies presented in buttons and banners.
Search is the second most common web pursuit behind email.
Up to 85% of all users discover web sites via search engine queries
Its quite simple really - it works. Studies by Jupiter Media Metrix and NPD Group show that search engine marketing outperforms banners, opt in e-mail and any other form of online marketing. It brings qualified visitors that are ready to act. Furthermore it is estimated that 85% buyers use search engines to find what they are looking for before purchase. If your site is not visible then those looking for the products and/or service you offer will not find you.
As well as outperforming all other forms of online marketing, search engine marketing also offers several distinct advantages that virtually no other advertising medium offers.
Firstly the traffic driven to your site from your search marketing campaigns will be highly qualified - having specifically being searching for the products and/or services you offer. Secondly search marketing is highly flexible making it quick and simple to address specific segments of your market, allowing you to achieve the highest possible level of market penetration very quickly.
Thirdly, due to search engines operating through an electronic media, you get instant real time feedback and have the flexibility to refine, tweak and add to you campaign at a moments notice based on real time feedback and conversion analysis.
For more information on how Search Engine Marketing can help you achieve your marketing objectives please call us now on 020 7399 9911.